Joined Jordan Order Meeting with the President of DuPont Great China |
Created time:2014-9-9 13:41:04 |
On May 7, 2009, Jordan China Ltd. held new seasonal order meeting for Q42009 and Q12010 a new at the Cross-Strait Hall of Xiamen International Conference Center. As a leading China sports brand, in 2003, Jordan put forward a slogan "China design for China as the new branding strategy. Now, Jordan has expanded into more than 4000 stores, and they attached a great so all the apparel fabrics or accessories are imported from abroad or international well-known brand. For this year, Jordan decided to use SEE eco-warm insulation padding and wadding in their new winter clothes. SEE eco-warm insulation made of DuPont Sorona Plan-based polymer, which means more high technical and eco-friendly. It Marks Jordan comes to take on environmental protection, and pay more attention on product quality. DuPont, together with Hengfeng, also provided Jordan’s new products’ marketing campaign. And the detailed supports were free hangtag, on-site presentation for performance, portable display stand, background painting, SEE eco-warm insulation video playback, and Through a series of marketing campaign, Jordan’s dealers and terminal retailers come to fully of SEE eco-warm insulation, then it will be easier for them to pass the value to final consumers. Because Jordan is one of the first brands to adopt SEE eco-warm insulation, the global Vice President of DuPont, President of DuPont order meeting. Mr. Douglas made an excellent speech about the technology by DuPont Sorona. And the speech got thunderous At the meantime, we invited Professor Chen, director of Industrial Textiles Research Center of Dong Hua University, to explain the development and performance of" SEE eco-warm insulation. With the thorough explanation, all customers come to know new thermal insulation material. The synergy with Jordan Order Meeting is a successful case to SEE eco-warm insulation’s marketing campaign. With more and more well-known brands using SEE eco-warm insulation wadding, we firmly believe that we can let more consumers to experience the green, protection, highly warm performance, comfortable and breathable characteristics of SEE eco-warm insulation.
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